Promoting cash in a digital world.

Client:

Cash Essentials

Details.

CashEssentials website is a documentation platform aiming to promote the use of cash money throughout the world. New articles are published almost daily on the website and the content of the articles is backed by relevant literature on the subject. The goal of the project was to provide a new, cleaner and more modern design to the website as well as facilitate the creation and publication of new content for the writers.

Strategy.

We rebuilt, from scratch, the entire website in order to align it with the client's objectives. We developed this website with one particular thing in mind, readability. Everything had to be carefully organized so the user could find and consume every bit of content. The website is bilingual (english/spanish).

Results.

Since the launch of the new website, the trafic has increased from 700 weekly visitors to nearly 4'000.

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