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Nos derniers articles.

November 12, 2019
Published in:
Advertising
L'éthique des grandes marques

Les grandes marques l’ont bien compris : les consommateurs sont en quête de sens, de valeur, d’éthique.

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March 12, 2019
Published in:
Technology
The Rise of AI and its Impact on the Workplace [Part.1]

Should we fear Artificial Intelligence? Will AI take over our jobs? What are the benefits of AI? I’ll try to address these questions in this article.

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February 14, 2019
Published in:
Advertising
Femwashing ?

Définition : le « Femwashing », comme son nom l’indique, est l’utilisation des courants féministes dans la communication des entreprises, à des fins commerciales.

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November 7, 2016
Published in:
User Experience
Affordance, signifiers, and feedbacks

Did your ever use a product and couldn’t figure out what to do with it or how to use it? This feeling of being lost is certainly due to its lack of affordance.

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March 16, 2016
Published in:
User Experience
The Dark Side of UX

Behind this appealing title, there is something that can sound amazing for many companies but totally unethical, Dark Patterns.

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March 16, 2016
Published in:
User Experience
Chatbots, the future of interface ?

Facebook just launched the Messenger Platform. A platform that allows you to build chatbots for the Messenger app. I think it’s a good time to think about AI and the future of human-computer interactions.

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